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Sustainability Branding: Why It’s Becoming So Important for Businesses
A few years ago, sustainability was something many companies spoke about only in annual reports or during special events like Earth Day. Today, it’s completely different. Customers are asking questions. Investors are paying attention. Governments are introducing new regulations. Employees want to work for companies that actually stand for something meaningful. Because of this, sustainability is slowly becoming part of a company’s identity — not just its operations. And that’s
ashrutgholap
Apr 283 min read


The Confusion in ESG Standards — And The Way Ahead
ESG today is confusing. Not slightly confusing — unnecessarily confusing. And most companies feel this, but very few say it openly. I’ve had multiple conversations where people ask: “Should we follow GRI?” “Or ISSB?” “Or what about CSRD?” And honestly, I don’t blame them. Because from the outside, ESG looks like a maze of frameworks with no clear starting point. But after spending time in this space, I’ve realised something simple: The problem is not ESG. The problem is how w
ashrutgholap
Mar 242 min read


What Exactly Is CBAM – and How Can You Prepare for It?
If you export to the European Union—or plan to in the near future—you’ve probably heard the term CBAM floating around in conversations, emails from buyers, or sustainability discussions. Some call it a “carbon tax,” others say it’s just another EU compliance headache. The truth lies somewhere in between. CBAM, or the Carbon Border Adjustment Mechanism , is one of the most important climate regulations introduced by the EU in recent years—and it will directly impact exporters
ashrutgholap
Dec 19, 20253 min read
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